PJ Tierney
Gaming and motorsport enthusiast with over 15 years of professional experience in social media, content creation, community management, esports planning, copywriting, graphic design and video production. 
Highly experienced in the sim racing (virtual motorsports) environment. 
Actively works on personal projects in free time to further develop skills and opportunities. 
2021-2025 • Electronic Arts • Social Media Content Manager
Led social media content strategy, development & execution for EA & Codemasters’ racing game portfolio, including titles such as EA SPORTS F1, EA SPORTS WRC & Need for Speed. 
Published content for 20,000,000+ followers, generating 250,000,000+ social media impressions per year.
Made significant contributions to social media, community management, content creation, copywriting, video production, graphic design & more across several titles:

2019-2021 • Codemasters • Social Media Manager
Led social media, esports & community management for Codemasters' off-road racing titles. Developed in-house content creation skills across entire portfolio. Managed social media for a real-world race team in the FIA World Rally Championship.
Codemasters was acquired by Electronic Arts in 2021.

• DIRT 5

2013-2019 • Konami Europe • Digital Marketing Coordinator
Launched & led all social media content strategy, coordination, production, publication & analysis for the Yu-Gi-Oh! TRADING CARD GAME in EMEA & Oceania.
Led all content writing, coordination, graphic design, publication & web design for yugioh-card.com across EMEA & Oceania, covering the release of 150+ products in 6 languages with the publication of over 2,400 web pages & articles.
Led the Yu-Gi-Oh! TRADING CARD GAME’s competitive gaming coverage in EMEA & Oceania, including the launch of the region’s multi-day event broadcasts, managing freelance talent & third party production agencies.
Led all graphic design work related to web, social media & competitive gaming, creating visual identities, event branding & signage, broadcast graphics, promotional items & website layouts.
2009-2013 • PJTierney.net • Freelance Writing & Graphic Design
Designed, created & sold over 400 original artworks inspired by the world of Formula 1. Work was featured in several motorsport publications, leading to freelance opportunities with Red Bull & BBC Top Gear Magazine.
Created web & social media banner backgrounds for Red Bull Racing Formula 1 Team, which were used across the team’s online presence for the entire 2012 championship season.
Contributed to the Yu-Gi-Oh! TRADING CARD GAME’s official gameplay strategy site as one of its lead writers. Provided educational content to new players through regular blog updates, increasing awareness & utility of the game’s latest product releases.
Launched the Yu-Gi-Oh! TRADING CARD GAME’s competitive gaming coverage in Europe as one of the site’s lead writers. Covered 15 international tournaments with 20 articles & 10,000 words of content per event, before taking up a full-time position in 2013.
2009-2025 • Personal Projects & Skill Development
Actively working on various creative projects outside of current employment, focused around personal interests of motorsport, creative direction, graphic design and video content creation.
Notable successes include:
• PJ Tierney YouTube Channel (38,000 subscribers, 4,000,000+ views)
• Pocket Liveries (100 designs)
• Forza Livery Designs (100+ designs, 2,000,000 downloads)
Key Technical Skills
• Adobe Creative Suite
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Airtable
• Frame.io
• Slack, Microsoft Teams, Zoom etc.
• Social Media Platform Tools
• Sprout Social
• YouTube Studio

Core Competencies
• Analytics & Data Analysis
• Brand Awareness Building
• Community Management & Engagement
• Content Creation & Management
• Content Strategy Formulation
• Copywriting & Web Publishing
• Internal & External Stakeholder Communications
• Organic Social Media Marketing
• Performance Reporting
• Video Marketing
• Virtual Photography & Content Capture
Awards & Recognitions
PJ has been part of a number of teams and projects which have received wider industry recognition and award nominations. Each award nomination was the result of months of hard work, creativity & hard work by several dozen staff at each studio.

Award-Winning Projects
• Guinness World Record - Largest Trading Card Game Tournament (Yu-Gi-Oh! TCG)
• Guinness World Record - Best-Selling Trading Card Game (Yu-Gi-Oh! TCG)
• D.I.C.E. Awards Winner - Racing Game of the Year (EA SPORTS F1 24)
• The Race Media Awards Winner - Brand of the Year (EA SPORTS F1 22)
• The Race Media Awards Winner - Best Streaming Event (EA SPORTS F1 23)
• The Race Media Awards Winner - Virtual Event of the Year (F1 2021)

Award-Nominated Projects
• BAFTA Games Nominee - Best British Game (DiRT Rally 2.0)
• BAFTA Games Nominee - Best British Game (F1 2020)
• D.I.C.E. Awards Nominee - Racing Game of the Year (DIRT 5)
• D.I.C.E. Awards Nominee - Racing Game of the Year (DiRT Rally 2.0)
• D.I.C.E. Awards Nominee - Racing Game of the Year (EA SPORTS F1 22)
• D.I.C.E. Awards Nominee - Racing Game of the Year (F1 2020)
• D.I.C.E. Awards Nominee - Racing Game of the Year (F1 2021)
• SportsPro OTT Awards Nominee - Best Lockdown Solution (DiRT Rally 2.0)
• The Game Awards Nominee - Best Sports/Racing Game (DIRT 5)
• The Game Awards Nominee - Best Sports/Racing Game (DiRT Rally 2.0)
• The Game Awards Nominee - Best Sports/Racing Game (F1 2020)
• The Game Awards Nominee - Best Sports/Racing Game (F1 2021)
• The Game Awards Nominee - Best Sports/Racing Game (EA SPORTS F1 22)
• The Game Awards Nominee - Best Sports/Racing Game (EA SPORTS F1 23)
• The Game Awards Nominee - Best Sports/Racing Game (EA SPORTS F1 24)
• TIGA Awards Nominee - Best Independent Studio (Codemasters, 2020)
• TIGA Awards Nominee - Best Publisher (Codemasters, 2019)
• TIGA Awards Nominee - Best Large Game Studio (Codemasters, 2020)
• TIGA Awards Nominee - Best Racing Game (DiRT Rally 2.0)
• TIGA Awards Nominee - Best Racing Game (DiRT Rally 2.0 Game of the Year Edition)
• TIGA Awards Nominee - Best Racing Game (F1 2020)
• TIGA Awards Nominee - Heritage in Games Award (F1 2020)
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