Scuderia Toro Rosso entered the 2020 FIA Formula 1 World Championship with a completely rebranded identity, not known as Scuderia Alpha Tauri. The team is owned by the Red Bull brand and the new name and look is based on the firm's high-end fashion brand, Alpha Tauri.
The team's first car in this new era (the AT01) take many cues from the fashion brand as it appears elegant, sleek and stylish. The livery takes on two different colours, a semi-gloss Red Bull navy at the rear and brilliant white at the front. All logos are then set in the inverse of these depending on where they are placed, with power supplier Honda displayed in red.